Athalie Sapp, MA (Founder)
Founder, For The Boys
Mrs. Sapp spent more than 13 years in the NGO space in Kenya and other sub-Saharan African countries. After years of volunteering and interning with a Nairobi-based organization, she became interested in the lack of support available for boys who appeared to be struggling across the country. She applied for and received funding to conduct extensive research on NGO’s serving street children and the challenges facing young Kenyan males. In October of 2016, Mrs. Sapp founded For The Boys to address the growing global crisis. Mrs. Sapp has a BA in Intercultural Communications from California State University Fullerton and a Masters in International Studies from Chapman University. Athalie is currently a wife and mother residing in Los Angeles, California, and works as a project lead for a program serving formerly incarcerated students at a community college. She has also been working in two local men's and women's prisons serving incarcerated students.
Director of Communications, For The Boys
Ms. Baldwin has spent almost ten years working in marketing, PR, and social media for nonprofits, consumer brands, and technology businesses. She has worked with numerous global organizations including: World Vision, California Wellness Foundation, First5LA, McDonald's, Disneyland Resorts, Verizon, Feed the Children and hundreds of U.S. rescue missions and food banks. She worked on PR, social media strategy, digital disaster relief, celebrity relations, and media outreach for celebrity volunteers. She also went through the Community Development training program in South Africa by a World Vision Kenyan instructor. She has volunteered in South Africa, Kenya, Peru, Mexico, East Palo Alto, the Tenderloin district of San Francisco, and Skid Row in Los Angeles. Ms. Baldwin has a BA in Communication Studies and Journalism from Azusa Pacific University and is currently the Marketing and Business Operations Manager at AirPR.
